James Mill Orchards Company, Hamilton City, Calif. – c. 1945

Mt. Lassen Brand is a vintage fruit crate label design that was used to market pears. These labels were typically affixed to wooden crates containing fresh fruit for shipping and sale. The Mt. Lassen Brand label features a distinctive design, likely incorporating imagery related to Lassen Peak, a prominent volcano in Northern California. Vintage fruit crate labels often showcased colorful and eye-catching graphics to make their products stand out in the marketplace. These labels were pasted onto the ends of wooden crates packed with fruit, serving both as branding and product identification. Fruit crate labels like the Mt. Lassen Brand were commonly used in the mid-20th century, with this particular design dating back to at least the 1950s. They represent a unique form of commercial advertising art from that era, capturing the aesthetic and marketing approaches of the time.  Today, vintage fruit crate labels like Mt. Lassen Brand are sought by collectors and enthusiasts. Real Estate staging companies, agents and brokers can improve the look of a residence for sale, as well as shorten the turn time with a home-like, lived in feel. Framed, matted, and acrylic-protected, this guaranteed authentic art is available for lease with limited numbers for sale. They are decorative and collectible for homes or offices.