Printed by Imprimerie Marci
Le Thermogene is a famous vintage advertising poster originally designed and created around 1906. This beautiful poster for the medical cotton product was designed by Leonetto Cappiello, one of the most iconic poster designers of all time. The French-Italian artist Leonetto Cappiello worked with many brands to create a number of varied posters across the early part of the 20th century. This poster was printed by Imprimerie Marci in Brussels, Belgium. An iconic French advertisement promotes Thermogene pads, a medical product was used to generate heat for treating coughs and rheumatism. This striking image features a clown in green clutching pillows or pads to his chest with bright orange flames emerging from his mouth. “Le Thermogene” which reads “Le Thermogene, Engendre la Chaleur et Combat: Toux, Rhumatismes, Points de Cote, etc.” or “the Thermogenic – Generates Heat and Fights: Cough, Rheumatism, Side Points, etc.”. Designed with stylized text in French, using red and yellow letters, this eye-catching advertisement effectively conveys the heating properties of the Thermogene product through its vivid imagery. The Le Thermogene poster is considered one of Cappiello’s iconic works, exemplifying his bold and imaginative style that revolutionized advertising in the early 20th century. It remains a classic example of vintage French advertising art, appreciated for its artistic merit and historical value in the realm of commercial design. It is a vintage and original stone lithograph whose measurements are approximately 27.5″ x 37.5″ (poster only) and the outside dimension of the framed piece is 37 inches wide by 47 inches tall. The Le Thermogene poster is highly sought after by collectors and art enthusiasts. This original vintage framed, matted and linen-backed print is rare, valuable, and ready to adorn your walls. It is ideal for doctors’ offices, clinics, their homes and is available leased for business offices, real estate brokers agents and staging companies.
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